zhongxin pharmaceuticals

	The logo of Tianjin ZhongXin Pharmaceuticals Group Co., Ltd. is made up of Chinese character “zhong (中)” and the capital letter in Pinyin of “Xin”—“X”; their combination vividly represents the name of our company “ZhongXin” The inspiration of our logo designing comes from the idea of “balance” in Chinese traditional philosophy. The “丨” in “中” divides this character into two parts, which stands for a good balance between yin and yang (the two opposing principles in nature, the former feminine and negative, the latter masculine and positive). Therefore, the logo is centered around the character “中”, symbolizing the unity of opposites between yin and yang, implying that the thought of yin and yang is the philosophical principle of Chinese traditional medicine. The outline of image also represents two hemispheres, embodying the communication between east and west. The philosophical thought of “balance” comprises the essence of ZhongXin Pharmaceuticals’ humanistic spirit: the balance between human being and nature; the balance between different countries, nations, and enterprises; the balance between individuals. Only if we conform to the rules of nature can our human beings resolve the conflicts, come to agreement, and pursue peace and development. The purpose of “balance” is to achieve “smooth and thorough”, which is the trend of all rules, the pursuit of all rules, and the symbol of right of existence. It inherits and follows the principle of “man and nature exist in harmony”. So the core concept of our logo lies in “achieving smooth and thorough through balance”, and this is what we get from the survival and development in the regional and cultural environment. The logo, consisting of geometric graphs—square and round, round outside and square inside, symbolizing outwardly gentle but inwardly stern, the dialectic relation of hardness and softness. These geometric graphs can be interpreted as the abstract combination of pill and capsule. ZhongXin Pharmaceuticals roots in Chinese traditional medicine; according to “inherit tradition but not constrained by it, stick to and develop tradition”, we endeavor to conform with rules of market, update our technology, respect talented people, adapt ourselves to WTO rules, and build modern pharmaceutical industry with multi-category and multi-form. “Xin” (new) means new way of thinking, new concept, new rules, setting up new system, creating new mechanism, establishing new strategies and goals for our development, which shows our ability and determination to be the “aircraft carrier” of world pharmaceutical industry. The color green in the logo stands for energy, vitality, health, balance, regularity, and eternity. Using color as the keynote of our logo represents the value and positioning of our brand, that is to base on balance and smoothness, accord with rules of market-oriented economy, hold on to our belief in the limitless and recycled development of modern Chinese pharmaceutical industry. In a word, the essential concept of ZhongXin Pharmaceuticals can be expressed as “pursue a harmonious existence of man and nature and benefit all human beings”.